How can you offer free trading?

Both our Basic and premium accounts offer unlimited fee-free trades for Basic Orders on every stock / ETF & trust in our stock universe.

How do we do it?

Well, most importantly, we've optimised our costs. We've built our business model and our tech stack to keep overheads low. This means we don't need to charge you massive fees to stay in business!  

We also execute our free trades in batches to cut operational costs.  We collect orders and execute them in bulk at 3pm. This is a practice that many other well-known investment firms do too, including Vanguard (“we combine your activity with that of other investors and place bulk deals twice a day”) and Stockpile (“place your trade by 3pm ET and have your stock by dinnertime”). The difference is that we don't charge for this.

If you want to make an order instantly, you can for a small fee. Find more info on our pricing here.